When was the last time you remember being hungry, and not just "omg are THESE sriracha-mayo fries, and steak fries nachos" hungry. I mean, when you may have been so busy to eat, you came home and you ate,,,what you were going to eat, nothing special, but it felt and tasted on the extra tasty side that day.
Well it may have been a while, imagine if every meal was this way. That may sound great, but there is actually more to it than just tasting great, check out this study: